Effective Date:
August 2026
Privacy Policy
Introduction
This Privacy Policy (“Policy”) describes how Maxima Apps and its affiliates (“Maxima Apps,” “we,” “us,” or “our”) collect, use, and share information when you use Cleanup (the “App”), a storage cleanup and optimization application available on iOS, and any related websites or services (collectively, the “Site/App”). By using the Site/App, you agree to the practices described in this Policy. Maxima Apps reserves the right to update or change this Policy at any time. If Maxima Apps does make any such changes, the revised Policy will be posted on this Site/App and the effective date will be updated. We sincerely encourage you to periodically review this Policy to stay informed about how we protect your information.
Information we collect
We collect only the information necessary to operate the App and provide its storage-optimization features. This may include:
App usage data (such as which cleanup features you use and how often); Device information (such as device type, OS version, available and used storage capacity, and anonymized identifiers); Advertising identifiers (where permitted and where you have provided consent in accordance with applicable platform requirements); Metadata about your photos, videos, contacts, and calendar events (such as file size, file type, duplicate status, or blur detection results) that is generated on your device while you use the App's cleanup features, as described in the Photo Access, Contacts Access, and Calendar Access sections below.
We do NOT collect:
The actual content of your photos, videos, contacts, or calendar events on our servers; Your Vault PIN or the content you store in your Vault, as described in the Vault (Private Folder) section below; Precise real-time location data; Personally identifiable information beyond what you voluntarily provide when contacting support.
No account required; local data processing
The App does not require you to create an account or sign in. Scanning, compression, duplicate detection, and blur detection for your photos and videos are performed locally on your device. We do not upload your photos, videos, contacts, or calendar events to our servers to provide these core features. Because the App does not maintain a server-side account, we have no ability to access, restore, or recover files, contacts, or calendar events that you delete using the App.
Photo access
The App requires access to your device's photo library to provide its core features, including: identifying duplicate, similar, or blurry photos and videos; compressing photos and videos to reduce their file size; displaying storage usage by folder or album; permanently deleting photos and videos you select for removal; and moving photos and videos you choose into the Vault, as described in the Vault (Private Folder) section below.
This scanning and processing happens locally on your device. We do not transmit, upload, or store the content of your photos or videos on our servers. Deletion and compression actions you confirm within the App are performed directly on your device and, other than through your device's own systems (such as your device's Recently Deleted album, where applicable), cannot be recovered by us. You may revoke photo access at any time through your device settings (iOS: Settings > Privacy & Security > Photos), though the App's core cleanup features will not function without it.
Vault (private folder)
The App offers an optional Vault feature that lets you move photos and videos into a PIN-protected private folder within the App. The PIN you set and the content you move into the Vault are stored locally on your device only, using platform-provided secure storage mechanisms. We do not receive, transmit, or store your Vault PIN or Vault content on our servers, and we have no ability to view your Vault content, reset your PIN, or recover Vault content on your behalf.
Because the Vault is protected entirely on your device, if you forget your PIN, or if you lose, reset, or delete the App from your device, you may permanently lose access to the content stored in your Vault. Maxima Apps cannot recover Vault content or bypass the Vault PIN under any circumstances. You are solely responsible for remembering your PIN and for backing up any Vault content you wish to preserve.
Calendar access
The App requests access to your device's calendar to power the Calendar Cleanup feature, which lets you view and permanently delete outdated or expired calendar events to keep your calendar organized. This processing happens locally on your device; we do not transmit, upload, or store the content of your calendar events on our servers. Calendar events you confirm for deletion within the App are removed directly from your device's calendar and cannot be recovered by us. You may revoke calendar access at any time through your device settings (iOS: Settings > Privacy & Security > Calendars), though the Calendar Cleanup feature will not function without it.
Notifications and cleaning reminders
The App may request permission to send push notifications and local alerts to your device. These notifications are used to remind you to clean up storage when your device's available storage falls below a threshold that you choose to set, and for other App-related alerts. Notification permission is optional; you may disable notifications at any time through your device settings (iOS: Settings > Notifications) without affecting your access to the rest of the App, though you will no longer receive cleaning reminders. No notification is sent for advertising or promotional purposes without your separate and explicit consent.
Home screen widgets
The App offers optional home screen widgets that provide quick access to cleanup tools and, where applicable, display summary information such as your device's available storage. Widgets operate using the same on-device processing described elsewhere in this Policy and do not transmit additional information to our servers beyond what is described in this Policy.
Advertising indentifier and tracking
The App may access the Advertising ID (IDFA) provided by your device's operating system for the following limited purposes:
Attribution: To measure the effectiveness of our marketing campaigns and understand which channels led you to download the App; Ad performance measurement: To analyze aggregate advertising campaign performance; Personalized advertising: To serve relevant advertisements within the App, only where you have provided explicit consent in accordance with applicable laws and platform requirements, including Apple's App Tracking Transparency (ATT) framework.
The Advertising ID is not linked to your personally identifiable information (such as your name or email address) without your explicit consent, and is not combined with the content of your photos, videos, contacts, or calendar events, or with your Vault content. You may opt out of interest-based advertising and reset your Advertising ID at any time through your device settings (iOS: Settings > Privacy & Security > Tracking). Maxima Apps complies with the applicable platform-level consent requirements for advertising tracking, including Apple's App Tracking Transparency (ATT) framework, and will present the ATT prompt before requesting your Advertising ID for tracking purposes.
Install referrer and campaign attribution
The App may collect install referrer data provided by the Apple App Store platform at the time of installation. This information may include the source campaign, advertising network, or referring URL through which you discovered and downloaded the App. This data is collected and used exclusively for marketing performance analysis — specifically, to evaluate the effectiveness of our user acquisition campaigns and allocate marketing resources appropriately. Install referrer data is not used to identify you personally and is not combined with the content of your photos, videos, contacts, calendar events, or Vault.
In-app purchase and subscription billing
The App offers optional in-app purchases, including subscription plans that unlock premium features. All billing and payment transactions are processed exclusively by Apple Inc. (via the Apple App Store) in accordance with its terms of service and payment processing standards. Maxima Apps does not collect, store, process, or have access to your payment card details, financial account information, or any other payment credentials. Any questions regarding billing, refunds, or subscription management should be directed to Apple through your App Store account settings. Subscription renewals, cancellations, and price changes are governed by the terms you agreed to at the point of purchase through the platform provider.
Transmission and submission of information
Maxima Apps does not guarantee the security of any information transmitted to or from the Site/App. Any material or information you transmit through the App (for example, when contacting support) will be used solely for purposes necessary to operate, maintain, and improve the App in accordance with this Privacy Policy. All personal data will be handled strictly in accordance with this Privacy Policy and applicable data protection laws, and will not be used for purposes beyond those described herein.
Data security
Maxima Apps takes the security of your personal information seriously. We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect information collected through the App against unauthorized access, disclosure, alteration, or destruction. Where data is transmitted to or from our systems (such as aggregated usage analytics), we use industry-standard encryption protocols (including TLS/HTTPS) to protect data in transit. Your Vault PIN and Vault content are handled using platform-level secure storage mechanisms provided by iOS and are never transmitted to us.
However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately using the contact details provided in this Policy.
Data retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, as described in this Policy, or as required by applicable laws and regulations. When personal information is no longer required, we take reasonable steps to delete or permanently de-identify it. Specifically:
Your photos, videos, contacts, calendar events, and Vault content are never stored on our servers, and are retained on your device only for as long as you choose to keep them; App usage and analytics data is retained in aggregated, anonymized form and does not identify individual users; Cleaning reminder preferences (such as your chosen storage threshold) are stored locally on your device until you change or delete them, or delete the App.
Your rights and data deletion
Because the App does not require an account and does not store the content of your photos, videos, contacts, calendar events, or Vault on our servers, this data is entirely within your control on your device. You can delete this content at any time by using the App's cleanup features, through your device's native Photos, Contacts, or Calendar apps, or by deleting the App from your device.
For the limited data we do process on our servers (such as aggregated analytics or advertising identifiers), depending on your location and applicable law you may have certain additional rights, which may include the right to:
Access: Request a copy of the personal information we hold about you; Correction: Request correction of inaccurate or incomplete personal information; Deletion: Request deletion of any personal information we hold about you. We will process deletion requests within a reasonable timeframe and in accordance with applicable law; Portability: Where applicable, request that your personal data be provided in a structured, commonly used, and machine-readable format; Objection / Restriction: Object to or request restriction of certain processing of your personal information, including for direct marketing purposes; Withdraw Consent: Where processing is based on your consent, withdraw that consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
To exercise any of these rights, please contact us using the details set out in the Contact Us section below. We may require you to verify your identity before processing your request. Please note that some of these rights may be limited where we have compelling legitimate grounds or legal obligations to continue processing.
In addition, you may control photo access, calendar access, contacts access, notification permissions, and advertising identifier access at any time through your device's operating system settings, as described in the relevant sections of this Policy above.
Children's privacy
The App and its Services are not directed to, and are not intended for use by, children under the age of 13 years. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us immediately using the contact details provided in this Policy and we will take reasonable steps to delete such information. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it as promptly as possible in accordance with applicable law, including the Children's Online Privacy Protection Act (COPPA) where applicable.
California and U.S. State privacy rights (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what categories and specific pieces of personal information we collect, use, and disclose about you; the right to delete personal information; the right to correct inaccurate personal information; and the right to opt out of the sale or sharing of personal information (including sharing for cross-context behavioral advertising).
We do not sell your personal information for money. We do not knowingly sell or share the personal information of individuals under 16 years of age. Where advertising identifiers are used for interest-based advertising as described in the Advertising Identifier and Tracking section above, this may be considered "sharing" under the CCPA/CPRA; you can opt out at any time through your device's Advertising ID settings or by contacting us using the details below. We do not collect or use "sensitive personal information" (as defined under the CCPA/CPRA) for purposes requiring an additional opt-out beyond what is described in this Policy.
To exercise your rights under CCPA/CPRA, please contact us using the details in the Contact Us section below. We may need to verify your identity before processing your request. We will not discriminate against you for exercising any of your privacy rights.
Residents of other U.S. states with applicable privacy laws (including Virginia, Colorado, Connecticut, Utah, and Texas) may have similar rights under their respective state privacy laws. We are committed to honouring such rights to the extent required by applicable law. Please contact us using the details below to exercise any applicable rights.
EEA, UK, and Switzerland privacy rights (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent UK and Swiss data protection laws apply to our processing of your personal data. For the purposes of these laws, Maxima Apps is the data controller of the personal information described in this Policy.
We rely on the following legal bases to process your personal information: Performance of a contract, to provide the App and the features you request; Legitimate interests, such as securing the App, understanding aggregated usage to improve our features, and preventing fraud, provided these interests are not overridden by your own rights and interests; Consent, where we ask for it, such as for personalized advertising or optional features like calendar, contacts, or notification access, which you may withdraw at any time without affecting the lawfulness of processing before withdrawal; and Legal obligation, where we must process or retain information to comply with applicable law.
Subject to applicable legal requirements, you have the right to: Access the personal information we hold about you; Rectify inaccurate or incomplete personal information; Erase your personal information ("right to be forgotten"); Restrict or object to our processing of your personal information, including for direct marketing or where processing is based on legitimate interests; Receive your personal information in a structured, commonly used, machine-readable format and transmit it to another controller (data portability); and Withdraw consent at any time, where processing is based on consent. You also have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing of your personal information does not comply with applicable law.
Because Maxima Apps operates from India, personal information collected from users in the EEA, UK, or Switzerland may be transferred to, stored, and processed in India or other countries where we or our service providers operate. Where such transfers occur, we take steps designed to ensure your personal information continues to receive an appropriate level of protection, including through contractual safeguards with our service providers where required by applicable law.
To exercise any of the rights described in this section, please contact us using the details in the Contact Us section below.
Apple app store privacy labels
In accordance with Apple App Store's Privacy Nutrition Label requirements, we provide a summary of data practices within the App Store listing for this App. The information provided in that store-level disclosure is consistent with and governed by this Privacy Policy. In the event of any conflict between information in the store listing summary and this Policy, this Policy shall govern. We are committed to keeping our store-level data disclosures accurate and up to date whenever there is a material change in our data practices.
Third-party service provider and data sharing
We do not sell your personal information. We may share limited information with the following categories of third-party service providers, solely to the extent necessary for them to perform services on our behalf and subject to confidentiality and data protection obligations:
Payment and subscription processing: Apple Inc., to process in-app purchases and manage subscriptions, as described in the In-App Purchases and Subscription Billing section above; Analytics providers: to help us understand aggregated, anonymized App usage trends and improve performance; Crash reporting and diagnostics providers: to help us identify and fix technical issues, using data that does not identify you personally; Cloud hosting and infrastructure providers: to store and process the limited App data described in this Policy securely on our behalf.
Each of these service providers is contractually required to use the information we share only for the purposes described above, and not for their own independent marketing purposes. We do not, and cannot, share the content of your photos, videos, contacts, calendar events, or Vault with any third party, because this content is never transmitted to our servers in the first place. We may disclose information where required to do so by law, to enforce this Policy, or to protect the rights, property, or safety of Maxima Apps, our users, or others.
Contact us
If you have any questions, concerns, or complaints regarding this Privacy Policy, our data practices, or if you wish to exercise any of your rights described above, please contact Maxima Apps at: feedback@maximaapps.com
We will endeavour to respond to all legitimate privacy requests within 30 days. Where we require more time, we will notify you of the reason and the extended timeframe.
Applicable laws
This site/app is operated by Maxima Apps from within India. Maxima Apps makes no representation that the materials of the Site/App are available for use in other locations, and access to them from territories where their contents are illegal is prohibited. Those who choose to access this site/app from other locations do so at their own risk and are responsible for compliance with any applicable local laws. User may not use or transfer the materials of the Site/App in violation of any applicable export control or import laws and regulations.
